OUR JOURNEY TO
Transforming LIVES
Founded in 2015 by Jose Perez, Barbell Effect redefines fitness through a personalized approach built around the mantra, “Change One Thing, Change Everything.” We focus not only on helping members reach their fitness goals, but also on fostering long-term habits that support a healthy, sustainable lifestyle.
What began as online training has grown into a private training facility, opened in January 2021. Today, Barbell Effect delivers customized fitness programs through a team of certified trainers and a physical therapist, supporting a community of more than 100 members as they progress through their individual fitness journeys.
JOSE PEREZ
Founder & Owner
Jose Perez is the founder and owner of Barbell Effect, established in 2015 with a mission to create a more personal, community-driven approach to fitness. Inspired by his own health and weight-loss journey in his early 20s, Jose set out to build an environment that offered real coaching, genuine connection, and support often missing in traditional commercial gyms.
With coursework in entrepreneurship and business, along with four years of experience training in commercial and private gym settings, Jose brought his vision to life with the opening of the Barbell Effect Training Facility in 2021. Today, he leads a growing team committed to delivering individualized training and long-term results.
Jose is a NASM-certified personal trainer specializing in weight loss and brings nearly a decade of hands-on coaching experience to the gym. He was named a State Forty Eight Foundation Entrepreneur Grantee (2025) and voted 2025 Best of the Valley Personal Trainer, recognizing both his impact and leadership in the local fitness community. Outside the gym, Jose enjoys golfing, running, and spending time with his daughter, Giuliana.
