OUR JOURNEY TO
Transforming LIVES
Founded in 2015 by Jose Perez, Barbell Effect redefines fitness through a personalized approach built around the mantra, “Change One Thing, Change Everything.” We focus not only on helping members reach their fitness goals, but also on fostering long-term habits that support a healthy, sustainable lifestyle.
What began as online training has grown into a private training facility, opened in January 2021. Today, Barbell Effect delivers customized fitness programs through a team of certified trainers and a physical therapist, supporting a community of more than 100 members as they progress through their individual fitness journeys.
JOSE PEREZ
Founder & Owner
Jose Perez is the founder and owner of Barbell Effect, established in September 2015. He created the company with the goal of building a fitness community centered on personalized coaching and genuine connection, addressing the lack of individual attention he often saw in commercial gyms. This vision was shaped by his own health and wellness journey, which began in his early 20s when he committed to weight loss and embraced weightlifting.
Jose pursued coursework in entrepreneurship and business at a community college, which supported his goal of opening a personal training facility built around a tailored, client-focused approach. After gaining four years of experience training in commercial gyms and other fitness environments, he brought that vision to life with the opening of the Barbell Effect Training Facility in 2021.
A certified NASM personal trainer, Jose specializes in weight loss and brings nearly a decade of training experience to Barbell Effect. Outside of the gym, he enjoys golfing, running, and spending quality time with his daughter, Giuliana.
